our history
Newgrowns, founded on May 25, 2016, began as an exclusive distributor of Anlong Technology (Shandong) Co., Ltd. Over the years, we have grown into a professional B2B centralized procurement service provider, specializing in delivering efficient, one-stop procurement solutions to major state-owned enterprises, financial institutions, and government agencies.
With a dedicated design team, a creative short video marketing team, and a portfolio of quality agency brands, Newgrowns continuously builds and refines its supply chain execution system. We help clients improve procurement efficiency, manage costs effectively, and are widely recognized for our deepening expertise in cross-border trade.
Starting in 2025, Newgrowns has officially embarked on a new journey into global trade, aiming to become the most trusted Chinese supply chain partner for customers worldwide. By leveraging stable and efficient supply chain capabilities, we are committed to making Chinese products accessible to every corner of the globe—becoming an indispensable force in the global supply chain.
A letter from the founder
From Made in China to Trusted Worldwide:
We Carry a Dream to Go Global
– A Message from Ding Honglei, Founder of HUISONG RUNYE
Dear partners and friends,
I’m Ding Honglei, the founder of Huisong Runye.
Standing at the dawn of a new era where “Made in China” is evolving into “Trusted by the World,” I carry with me three deep convictions:
A deep respect for trust — because every order isn’t just a transaction, it’s the beginning of a relationship;
A deep respect for Chinese manufacturing — because every product isn’t just a commodity, it’s a reflection of our nation’s craftsmanship;
A deep respect for global trade — because every deal isn’t just about logistics, but about connecting people, cultures, and aspirations.
We are not just facilitators of trade.
We are guardians of trust, stewards of responsibility, and connectors of China’s manufacturing with the global market.
1. Our Origin: From an Order to a Promise
On May 25, 2016, I wrote in my notebook:
“We’re not here just to build a supply chain — we’re here to build something worth trusting.”
That wasn’t a slogan — it was a seed. And it has since taken root in Huisong Runye’s DNA.
We started by investing all we had into a seemingly ordinary but deeply purposeful field — B2B centralized procurement.
From acting as the exclusive agent for Anlong Technology (Shandong), we evolved into a trusted supplier serving central enterprises, state-owned companies, financial institutions, and government organizations.
When people asked, “Why this path?”
I answered, “Because behind every order lies a leap of faith — a trust we must honor.”
2. Rooted in China: Not the Lowest Price, but the Longest Trust
Over the past 8 years, we’ve served hundreds of enterprises and worked with thousands of suppliers.
We never compete on price — we earn our place through reliability, professionalism, and warmth.
We’ve built an efficient supply chain execution system, assembled professional design and video content teams, and integrated high-quality brand resources.
We’ve always been customer-centered and principle-driven.
But as our journey deepened, a question became clear:
China’s manufacturing is strong — but in global markets, our brand value, service, and trustworthiness are yet to be fully recognized.
3. Going Global: Not Because We Must, But Because Now We Can
In 2025, Huisong Runye officially enters the global trade arena.
This is not just an expansion — it’s a new form of Chinese foreign trade.
We aim to be a trusted global partner, a co-builder of supply chain ecosystems, and a bridge for Chinese products to go global.
We are nurturing an international team fluent in market needs, cultural nuance, and collaborative spirit.
We don’t just ship products — we build meaningful connections that help the world see China differently.
4. The Spirit of Our Name: A Philosophy in Four Characters
“Huisong Runye” is not just a company name. It’s my lifelong commitment and belief:
Hui (汇, Gather) — To gather global resources and connect cultures in business.
Song (松, Pine) — Like the pine tree: resilient, grounded, and reliable for long-term service.
Run (润, Nourish) — To enrich the supply chain with win-win values and shared growth.
Ye (业, Career) — To build with purpose, and to grow with responsibility — the essence of our trade mission.
These four characters are not only the name I chose — they are the principles I live by.
5. To Our Clients and Partners: Your Trust is Our Greatest Strength
To all our clients and suppliers:
Thank you for trusting us as your most reliable partner, your most dependable supplier, and your most humanized brand.
I have always believed:
True trade is the transmission of trust, not just goods.
True enterprise is responsibility in action, not just profit.
True branding is the export of culture, not just design.
Together, let’s make Chinese products visible in every corner of the world — not just with scale, but with heart.
6. Gratitude & Aspiration: We Go Global — But That’s Just the Beginning
To every member of our team — thank you. Your professionalism and dedication built Huisong Runye.
To every partner — thank you. Your trust allows us to go further.
But I must say — going global is just the beginning.
Our mission is not just to “go out” — but to go in:
To become a trusted partner to global clients,
To become an indispensable link in the world’s supply chain.
Thank you all.
— Ding Honglei
Founder of Huisong Runye
Core Value
Shared Success
We believe our value exists only when our clients succeed. Every cooperation is a path toward mutual growth.
Dedication & Passion
We treat every order with care, aiming for excellence in details and long-term value in every deal.
Professionalism & Integrity
We earn trust through expertise, and build lasting relationships with sincerity.
Trust & Collaboration
Trust is the foundation; collaboration is the key to creating win-win partnerships.
Barrier-Breaking Innovation
Where others see limits, we find paths to the world.